Retalix Announces Hiring of Vice President of Latin America Sales and Business Development
Executive with 23 Years Retail Experience to Drive Retalix Growth in Latin
Dallas, TX, September 13, 2004 - Retalix USA (NASDAQ: RTLX) announced today the appointment of Shaff Kassam as Vice President of Latin America. In this newly created position, Mr. Kassam will be responsible for developing the Latin American region for the entire Retalix product suite.
Retalix plans to develop relationships with key Latin American distributors and partners, and leverage its global resources to market the entire Retalix suite of retail solutions, accompanied by locally-based services and support. The Retalix solution suite includes the StoreLine grocery POS, fuel and inventory solution, the StorePoint convenience store POS, fuel and inventory solution, mobile applications, the Retalix PIM (product information management) solution, as well as the entire Retalix Supply Chain suite that includes warehouse management, invoice reconciliation, purchasing and order management, yard management and forecast optimization.
Shaff Kassam started his distinguished career in the UK in 1976. Previous experience includes 13 years of work experience in the Latin American retail market. Most recently, he was Director of Sales Latin America and Puerto Rico for TCI Solutions since 2001. Prior to that, Mr. Kassam played a pivotal role in developing the Mexican market for Fujitsu ICL and HP Mexico. Under his tenure, the ICL/HP partnerships market share expanded to 43% of the installed retail food POS market, with over $40 million in new business sales in less than five years.
I am excited to bring the world-class suite of Retalix products to the Latin American market with its tremendous growth potential, said Shaff Kassam, Retalix VP of Latin America. The extensive functionality of the Companys solutions, combined with their unique global adaptability, will benefit local retailers by helping them to set up and streamline efficient operations, increase margins and to reduce costs, therefore allowing them to stay ahead of the race in this highly competitive market.
We view Latin America as a strategic part of our long-term growth plans and are pleased to have Shaff Kassam join our team, said Barry Shaked, CEO of Retalix Ltd. His experience and market knowledge qualify him to lead the entrance of Retalix into the market and will ensure successful implementations of the Retalix world-class solutions to retailers in Latin America.
About Retalix Ltd.
Retalix Ltd., with North American headquarters in Dallas, TX, provides integrated enterprise-wide software solutions for the global food and fuel retail industries, including supermarkets, convenience stores, fuel stations and restaurants. The Company offers a full suite of software applications that support a food retailer's essential retailing operations and enable retailers to increase their operating efficiencies while improving customer acquisition, retention and profitability. With installations in more than 30,000 stores and across 44 countries, the Company markets its software solutions through direct sales, distributors, local dealers and its various subsidiaries. For further information, please visit the Company's web site at www.retalix.com
Safe Harbor for Forward-Looking Statements: Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, including revenues, income and expenses, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include risks relating to the Companys anticipated future financial performance, continued roll-outs with existing customers, the market reception of its new e-marketplace and ASP services, the potential benefits to food and fuel retailers and suppliers, expansion into new geographic markets, the conversion of sales leads into customers and the ramp-up of ASP users, the integration of the Companys acquisition of OMI and other factors over which Retalix may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers are referred to the reports and documents filed by Retalix with the Securities and Exchange Commission, including the Companys Annual Report on Form 20-F for the year ended December 31, 2003, for a discussion of these and other important risk factors. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events