Sunflower Farmers Markets Blooms With Retalix Demand-Driven Replenishment Software
Natural and Organic Value Grocer Deploys Retalix DemandAnalytX (DAX)
DALLAS – Jan. 12, 2009 – Retalix® (Nasdaq: RTLX), a leading provider of enterprise-wide software solutions for food retailers and distributors, today announced that Sunflower Farmers Markets, a Phoenix, Arizona-based independent grocer specializing in value-priced natural and organic products, is deploying Retalix DemandAnalytX (DAX) across the growing 20-store chain.
Retalix DemandAnalytX is a browser-based, demand forecasting and computer-generated ordering (CGO) solution that enables retailers and distributors to optimize inventory levels, increase product availability and reduce spoilage. The software application uses unique algorithms to interpret POS sales and inventory data, forecast store-level demand and optimize replenishment orders, for both supermarket and convenience store formats.
“Our brand image and unique identity are based on offering fresh, high quality natural and organic foods to the value-conscious consumer,” said Chris Sherrell, chief operating officer of Sunflower Farmers Markets. “Retalix DemandAnalytX will help us forcast consumer demand across a range of our offerings, while supporting our commitment to freshness and quality.”
Retailers using Retalix DemandAnalytX have reported out-of-stock reductions of up to 80 percent, decreased inventory levels of up to 40 percent and spoilage of perishable products down by as much as 55 percent. These powerful results are the outcome of sophisticated algorithms developed specifically for the food retail business, and a holistic solution that manages all aspects of the ordering process – analytical, operational and reporting.
In addition to the current DAX implementation, Sunflower Farmers Markets recently completed the rollout of Retalix HQ/Store centralized pricing and merchandising system, as well as Retalix Category Analyzer and Retalix Bill Back Manager, which help retailers track item movement at the store and headquarters level, and streamline communications between the retailer and its suppliers. Sunflower Farmers Markets also uses the ScanMaster point-of-sale system from StoreNext Retail Technologies, a Retalix subisdiary.
“Sunflower Farmers Markets is able to leverage a full range of tightly integrated Retalix solutions that maximize operational efficiencies while enhancing customer service,” said Ray Carlin, executive vice president of Retalix USA. “Retalix DemandAnalytX will give them an added high- impact ROI application to better serve the value-conscious consumer.”
About Sunflower Farmers Markets Sunflower Farmers Markets (www.sfmarkets.com) is a rapidly growing chain of full-service grocery stores offering consumers the highest quality natural and organic products at the lowest possible price. Sunflower’s motto is “Serious Food…Silly Prices.” The company, founded in 2002, is a pioneer in developing the emerging value segment of the natural and organic foods retailing industry. The company has 20 stores located in Colorado, Arizona, New Mexico, Nevada, Utah and Texas.
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