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Retalix Introduces Enhanced Version of Power Sell

Release v5 Augments Consultative Selling for DSR's

DALLAS - July 15, 2009 - Retalix(r) (Nasdaq:RTLX), a global provider of software solutions for distributors and retailers, today announced availability of a new release of Retalix(r) Power Sell (v5), a sales force automation application that enables distribution sales representatives (DSRs) and retail counselors to create and place orders in a consultative fashion.

Retalix Power Sell is the leading sales management and customer service tool in the industry with thousands of district and customer service representatives across North America using it on a daily basis. With this application, sales reps can view all relevant information about a customer; determine product availability; and present creative and effective ideas from their laptop or PC.

Power Sell can be deployed locally or remotely, enabling real-time access to all item pricing components as well as customer details to facilitate up-selling and cross-selling.

Key features of Retalix Power Sell v5 include:



 * New modern user interface leveraging client contribution and industry
   best practices

 * Unique views per user

 * Intuitive workflow

 * Collaboration between distributor, sales/services rep and retailer

Additionally, the new Power Sell Live! feature allows users to view the status of open orders in real time and in an easy-to-use presentation.

"With Retalix Power Sell, sales and service reps have all the data they need right at their fingertips," said Rik Schrader, senior vice president, global sales and marketing, Retalix Supply Chain division. "Unprecedented access to information actually shortens sales calls while increasing order sizes and customers appreciate the higher level of service they receive."

Retalix Power Sell 5.0 is available immediately.

About Retalix

Retalix(r) (Nasdaq:RTLX) is a leading provider of software solutions to retailers and distributors worldwide. The Company's product and services help its customers automate and synchronize essential retail and supply chain operations, encompassing stores, headquarters and warehouses. Specializing in the food industry, Retalix serves customers in more than 50 countries. For more information, visit www.retalix.com.

Retalix is a registered trademark of Retalix Ltd. in the United States and in other countries. The names of actual companies, products and services mentioned herein may be the trademarks of their respective owners.

Safe Harbor for Forward-Looking Statements: Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and U.S. federal securities laws. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Retalix, including revenues, income and expenses, to be materially different from any future results, performance or achievements or other guidance or outlooks expressed or implied by such forward-looking statements. Such factors include risks relating to Retalix's anticipated future financial performance and growth, continued roll-outs with existing customers, continued interest in Retalix's new platforms, the perception by leading retailers of Retalix's reputation, the potential benefits to food and fuel retailers and distributors, expansion into new geographic markets, and other factors over which Retalix may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers are referred to the reports and documents filed by Retalix with the Securities and Exchange Commission, including Retalix's Annual Report on Form 20-F for the year ended December 31, 2008, for a discussion of these and other important risk factors. Except as required by law, Retalix undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events.

Contacts:  Michael A. Burns & Associates Inc.
           For media information
           Jeff Green
           +1-214-521-8596
           greenj@mbapr.com

           Retalix USA
           Darren Vader
             +1-469-241-8558
             Darren.Vader@retalix.com
           For investor information
           Tamir Peled
             +1-877-573-7193 x6283
             Investors@retalix.com